Hy-Vee commercial - November
Bringing the H House brand campaign to life

As a 3D VFX and Digital Composition artist, I was thrilled when FX approached Hinge to work on What We Do in the Shadows Season 3, Episode 7, “The Siren.”

Our team was tasked with compositing the video by blending the background and characters, and integrating the New York skyline into the episode’s boating scene.

The videos for the Hy-Vee commercial featured a family celebrating Thanksgiving.

As a 3D VFX and Digital Composition artist, I had the pleasure of working with Hy-Vee and Hinge on the H House brand campaign. The project involved creating four :90 spots for the campaign, blending live-action talent on green screen with all-CG home interiors and exteriors. Our team provided on-set supervision for the shoot and designed bespoke CG rooms, backyards, and neighborhoods, created engaging VFX, and seamlessly integrated live action into each shot.

Utilizing Unreal Engine for Real-Time Compositing

One of the key features of this project was our use of Unreal Engine to provide a live preview of talent composited over CG environments on set. This allowed us to make real-time adjustments and ensure that the final product would be seamless. Our team also used the engine to create the CG environments, which added depth and texture to the shots.

Designing Unique CG Rooms and Backyards

Our team’s focus on designing color-themed and bespoke CG rooms and backyards added a unique touch to the project. The rooms were designed to match the talent’s wardrobe, and we used various textures and lighting techniques to make them feel lived-in and realistic. The backyards were created to reflect the season and add depth to the outdoor shots.

If you’re interested in seeing more of our work or learning about the H House brand campaign, follow us on social media or visit our website.