This is a creative campaign project in which I used chocolate as a symbol of fancy and fashionable jewelry.

Co-designed with Curly Xu, Kexy Huang, and Tricia Tsai.

Fierce and Exquisite was a challenging yet rewarding project for me and my co-designers. As a 3D VFX artist, I was thrilled to explore the intersection of chocolate and high-end jewelry, and I knew that this campaign would require creativity and attention to detail.

We began by discussing the brand’s vision and the message they wanted to convey with their new line of jewelry products. We then brainstormed ways to incorporate chocolate into the campaign while ensuring that it aligned with the brand’s values and image. This required a lot of research and experimentation to find the right textures, colors, and lighting to bring the campaign to life.

One of the biggest challenges we faced was finding the right balance between showcasing the beauty of jewelry and the texture and richness of chocolate. We worked tirelessly to create high-quality 3D models of the jewelry products and used a variety of techniques to make the chocolate look as realistic as possible. We experimented with different lighting setups and camera angles to capture the essence of both jewelry and chocolate.

Through collaboration and attention to detail, we were able to create a campaign that beautifully showcased the brand’s jewelry products using chocolate as a symbol. The Fierce and Exquisite campaign received positive feedback from the brand and the public, and it was a proud moment for me and my team. We hope to continue exploring the intersection of different mediums and delivering creative and exciting projects for our clients.